Warm-up questions: what cause people to act? Give examples. what do you think are the most important needs for a person?Marslow?s Hierarchy of needs Needs were the underlying causes of all behavior. Five levels of needs: in the hierarchy of importance Physiological, security, social, esteem, and self-actualization Higher need is expressed only after lower needs are fulfilledPhysiological needs: basic needs necessary for survival, including such basics as food, water, shelter and clothing We have to satisfy these needs regularly to keep ourselves aliveSecurity needs: desire for certainty, predictability, safety and stability in our lives. In business world, these needs can be seen in relation to job security and retirement benefits.Social needs: relate to the need to love and be loved, to have friends and be a friend, and to enjoy the companionship of other humans. People feel an urge for acceptance, affection, and the feeling of belonging. A person nee
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